The Tencent Empire (Realizing the Chinese Dram: Leaders of Business Community in China)(English Edition)
Author:Lin Jun
Publication date:2013-11-01
ISBN:9787508526775
Language:English
Abstract:
Starting as a developer of messaging software, in ten short years Ma Huateng steered Tencent into all phases needed for a dominant presence on the Chinese internet: from value-added wireless operations, games, portal and search operations to e-commerce, and third-party payments. With ease and aplomb...
Introduction
Starting as a developer of messaging software, in ten short years Ma Huateng steered Tencent into all phases needed for a dominant presence on the Chinese internet: from value-added wireless operations, games, portal and search operations to e-commerce, and third-party payments. With ease and aplomb, Ma made Tencent the pattern-setter of China's whole internet industry.
Book catalogue
封面
1 扉页
2 版权页
3 CONTENTS
4 Chapter 1 A Man Named Ma Huateng
5 Chapter 2 Ma Huateng's Partners and Friends
6 Chapter 3 Adversaries Faced by Ma Huateng
7 Chapter 4 Investors Who Helped Ma Huateng
8 Chapter 5 Lead Product Manager Ma Huateng
9 Chapter 6 From OICQ to QQ
10 Chapter 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company
11 Chapter 8 A Virtual Consumption Empire with Almost 100 Million Users
12 Chapter 9 The Battle with Microsoft
13 Chapter 10 Adding a Portal and Search Engine
14 Chapter 11 Tencent's All-Out Battle in the Game Market
15 Chapter 12 Tencent Tries Innovation
16
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