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The Tencent Empire (Realizing the Chinese Dram: Leaders of Business Community in China)(English Edition)

Author:Lin Jun

Publication date:2013-11-01

ISBN:9787508526775

Language:English

Abstract:

Starting as a developer of messaging software, in ten short years Ma Huateng steered Tencent into all phases needed for a dominant presence on the Chinese internet: from value-added wireless operations, games, portal and search operations to e-commerce, and third-party payments. With ease and aplomb...
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Introductions to books

Starting as a developer of messaging software, in ten short years Ma Huateng steered Tencent into all phases needed for a dominant presence on the Chinese internet: from value-added wireless operations, games, portal and search operations to e-commerce, and third-party payments. With ease and aplomb, Ma made Tencent the pattern-setter of China's whole internet industry.

Book catalogue

  • 封面

    1
  • 扉页

    2
  • 版权页

    3
  • CONTENTS

    4
  • Chapter 1 A Man Named Ma Huateng

    5
  • Chapter 2 Ma Huateng's Partners and Friends

    6
  • Chapter 3 Adversaries Faced by Ma Huateng

    7
  • Chapter 4 Investors Who Helped Ma Huateng

    8
  • Chapter 5 Lead Product Manager Ma Huateng

    9
  • Chapter 6 From OICQ to QQ

    10
  • Chapter 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company

    11
  • Chapter 8 A Virtual Consumption Empire with Almost 100 Million Users

    12
  • Chapter 9 The Battle with Microsoft

    13
  • Chapter 10 Adding a Portal and Search Engine

    14
  • Chapter 11 Tencent's All-Out Battle in the Game Market

    15
  • Chapter 12 Tencent Tries Innovation

    16

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