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Ma Yun's Unorthodox Innovation (Realizing the Chinese Dram: Leaders of Business Community in China)(English Edition)

Author: Kuaidao Hongqi

Publication date:2013-11-01

ISBN:9787508526782

Language:English

Abstract:

Ma called himself an internet illiterate, but he founded his Alibaba empire and revolutionized China's internet ecology; he is a passionate orator, a trailblazer and a tireless preacher. He claimed that in Alibaba customers and employers were always put before stockholders, but all the stockholders ...
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Introductions to books

Ma called himself an internet illiterate, but he founded his Alibaba empire and revolutionized China's internet ecology; he is a passionate orator, a trailblazer and a tireless preacher. He claimed that in Alibaba customers and employers were always put before stockholders, but all the stockholders were still in full support of him. How did he achieve his unorthodox innovationand transcendency?

Book catalogue

  • 封面

    1
  • 扉页

    2
  • 版权页

    3
  • CONTENTS

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  • 插图

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  • Chapter 1 Unorthodox Innovation: A New Way of Thinking

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  • Chapter 2 Dreams behind the Unorthodox Innovation

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  • Chapter 3 Unorthodox Innovation Is Insight

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  • Chapter 4 Innovation and Subversion

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  • Chapter 5 Efficient Execution-Key To Subversion

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  • Chapter 6 Unorthodox Innovation Calls for A Sense of Crisis

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  • Chapter 7 The Hardest of Unorthodox Innovation-Self-Denial

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